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Kartellrechtliche Aspekte des Markensponsoring im Sport

In: Marken und Sport

Author

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  • Marco Hartmann-Rüppel

Abstract

Zusammenfassung Markensponsoring im Sport kann aus kartellrechtlicher Sicht problematisch sein, weil seine Gestaltung im Einzelfall den Wettbewerb in unzulässiger Weise einschränken kann. Das Kartellrecht ist mit seinem Kartell- und Missbrauchsverbot vor allem in Art. 101, 102 des Vertrags über die Arbeitsweise der Europäischen Union (AEUV) und in §§ 1, 2, und 19, 20 im deutschen Gesetz gegen Wettbewerbsbeschränkungen (GWB) kodifiziert.Anhand von drei Beispielfällen soll gezeigt werden, welche kartellrechtlichen Fragestellungen sich beim Markensponsoring im Sport insbesondere ergeben können und welchen Anforderungen die Gestaltung und Regelung von Sponsoring genügen muss, damit es mit dem europäischen und deutschen Kartellrecht vereinbar ist.

Suggested Citation

  • Marco Hartmann-Rüppel, 2014. "Kartellrechtliche Aspekte des Markensponsoring im Sport," Springer Books, in: Holger Preuß & Frank Huber & Holger Schunk & Thomas Könecke (ed.), Marken und Sport, edition 127, chapter 17, pages 345-367, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-3695-0_17
    DOI: 10.1007/978-3-8349-3695-0_17
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