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Präsentation der Stimuli bei der Conjointanalyse

In: Conjointanalyse

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  • Michael Brusch

    (Hochschule Anhalt)

Abstract

Zusammenfassung In diesem Kapitel werden grundlegende Alternativen für die Präsentation der Stimuli bei einer Conjointanalyse vorgestellt und allgemein diskutiert. Anschließend werden die drei wichtigsten Möglichkeiten – die verbale, die multimediale und die reale Stimulipräsentation – beispielhaft angewandt und auf ihre Vorteilhaftigkeit im konkreten Fall hin untersucht. Das Kapitel schießt mit einer generellen Diskussion der Vor- und Nachteile der einzelnen Möglichkeiten.

Suggested Citation

  • Michael Brusch, 2021. "Präsentation der Stimuli bei der Conjointanalyse," Springer Books, in: Daniel Baier & Michael Brusch (ed.), Conjointanalyse, edition 2, chapter 0, pages 117-134, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-63364-9_6
    DOI: 10.1007/978-3-662-63364-9_6
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