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Global Engagement bei Beiersdorf: Voraussetzungen, Tools, Perspektiven

In: Future Skills in Human Resource Management und Corporate Learning

Author

Listed:
  • Sonja Hartmann

    (Beiersdorf AG)

  • Natascha Henseler

    (Dr. Henseler Management Consultants)

Abstract

Zusammenfassung Der Beitrag greift das Thema HR-Analytics auf und konkretisiert dieses am Beispiel einer Global-Engagement-Erhebung, die bei Beiersdorf seit 2021 umgesetzt wird. Beleuchtet werden zunächst Voraussetzungen, wie die Bedeutung von Engagement im Rahmen der Unternehmensstrategie und -philosophie sowie die Einbindung von HR-Analytics in ein modernes Human Resource Management (HRM). Anschließend wird die Global-Engagement-Erhebung vorgestellt sowie Vorgehen und Umsetzung diskutiert. Die Darstellungen schließen mit einer Betrachtung der Lessons Learned.

Suggested Citation

  • Sonja Hartmann & Natascha Henseler, 2025. "Global Engagement bei Beiersdorf: Voraussetzungen, Tools, Perspektiven," Springer Books, in: Miriam Hägerbäumer & Udo Thelen & André Renz (ed.), Future Skills in Human Resource Management und Corporate Learning, chapter 9, pages 203-223, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-46481-3_9
    DOI: 10.1007/978-3-658-46481-3_9
    as

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