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Strategic CSR Project Management in the Company

In: The Future of Work

Author

Listed:
  • Paula Wernecke

    (CMS Deutschland)

  • Muskaandeep Multani

    (CMS Deutschland)

Abstract

What was considered a few years ago to be the sole responsibility of the PR department is increasingly becoming a core component of corporate strategy: Corporate Social Responsibility (hereinafter “CSR”). While CSR was long viewed as competition for economic success, companies are now recognizing the associated benefits. Various studies (see BMAS 2012) show that the integration of a responsibility concept leads to an increase in intrinsic employee motivation, organizational commitment, and thus medium and long-term competitive advantages (Mory in: Wagner/Roschker/Moutchnik, p. 22.). Many companies face the challenge of implementing effective CSR management. The starting point for this is a CSR strategy, which enables companies to introduce strategic CSR activities through CSR controlling.

Suggested Citation

  • Paula Wernecke & Muskaandeep Multani, 2024. "Strategic CSR Project Management in the Company," Springer Books, in: Inka Knappertsbusch & Gerlind Wisskirchen (ed.), The Future of Work, pages 381-388, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-45150-9_46
    DOI: 10.1007/978-3-658-45150-9_46
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