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Do We Spend More Money When We are Satisfied? Customer Satisfaction

In: 33 Phenomena of Purchasing Decisions

Author

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  • Sebastian Oetzel

    (Hochschule Fulda – University of Applied Sciences)

  • Andreas Luppold

Abstract

This chapter presents scientific studies and meta-analyses on customer satisfaction, demonstrates the significant influence of customer satisfaction on firm performance and willingness to pay, summarizes eight principles of spending that make us happier, and discusses implications for pricing policy.

Suggested Citation

  • Sebastian Oetzel & Andreas Luppold, 2024. "Do We Spend More Money When We are Satisfied? Customer Satisfaction," Springer Books, in: 33 Phenomena of Purchasing Decisions, chapter 0, pages 83-88, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-44799-1_16
    DOI: 10.1007/978-3-658-44799-1_16
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