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33 Phenomena of Purchasing Decisions

Author

Listed:
  • Sebastian Oetzel

    (Hochschule Fulda)

  • Andreas Luppold

    (Yagora GmbH)

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Suggested Citation

  • Sebastian Oetzel & Andreas Luppold, 2024. "33 Phenomena of Purchasing Decisions," Springer Books, Springer, number 978-3-658-44799-1, April.
    • Handle: RePEc:spr:sprbok:978-3-658-44799-1
    DOI: 10.1007/978-3-658-44799-1
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