IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-44583-6_8.html
   My bibliography  Save this book chapter

Kommunikation eines nachhaltigen Hotelangebots

In: Nachhaltigkeit als Erfolgsfaktor in Hotellerie & Gastronomie

Author

Listed:
  • Burkhard von Freyberg

    (Hochschule München)

  • Axel Gruner

    (Hochschule München)

  • Willy Legrand

    (IU International University of Applied Sciences)

Abstract

Zusammenfassung In diesem Kapitel geht es um die effektive Kommunikation nachhaltiger Hotelangebote. Die Autoren betonen, dass positive Handlungen kommuniziert werden sollten. Es werden Instrumente der Nachhaltigkeitskommunikation sowie die Vorteile von Marketingkooperationen besprochen. Auch die Bedeutung von Auszeichnungen zur Würdigung nachhaltiger Maßnahmen wird behandelt. Das Kapitel schließt mit einer praxisorientierten Checkliste zur Umsetzungsunterstützung.

Suggested Citation

  • Burkhard von Freyberg & Axel Gruner & Willy Legrand, 2024. "Kommunikation eines nachhaltigen Hotelangebots," Springer Books, in: Nachhaltigkeit als Erfolgsfaktor in Hotellerie & Gastronomie, edition 2, chapter 8, pages 111-124, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-44583-6_8
    DOI: 10.1007/978-3-658-44583-6_8
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-44583-6_8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.