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Die Sales-Signs – Kunden körpersprachlich lesen lernen

In: HEARTselling statt HARDselling

Author

Listed:
  • Joern Kettler

    (Sales Emotion)

Abstract

Zusammenfassung Bei meiner Arbeit, in den Trainings, den Coachings und auch in den Beratungen ist mir eines immer sehr wichtig: Die Kombination aus Praxis und Wissenschaft. Die Dinge, die ich in meinen Trainings unterrichte und von denen ich aus Erfahrung weiß, dass sie in der Praxis funktionieren, kombiniere ich stets mit wissenschaftlichen Belegen. Mir ist ein wissenschaftliches Fundament bei dem, was ich tue, schon immer wichtig gewesen. Zu oft habe ich in irgendwelchen Verkaufsseminaren gesessen, deren Inhalte weder ein Praxisfundament hatten noch wissenschaftlich belegbar waren. Für mich waren diese Trainingsinhalte nicht authentisch. Denn Inhalte, die nur auf der Idee eines Trainers basieren, sind für mich nicht belegt. Deshalb arbeite ich anders.

Suggested Citation

  • Joern Kettler, 2024. "Die Sales-Signs – Kunden körpersprachlich lesen lernen," Springer Books, in: HEARTselling statt HARDselling, chapter 9, pages 89-154, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-44142-5_9
    DOI: 10.1007/978-3-658-44142-5_9
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