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Kundendialog-Management in Zeiten der Marketing-Automation

In: Kundendialog-Management

Author

Listed:
  • Ralf T. Kreutzer

    (HWR Berlin)

Abstract

Zusammenfassung Die Komplexität eines One-to-one-Kundendialogs kann ohne Marketing-Automation nicht mehr gelingen. Deshalb sind alle Unternehmen aufgerufen, an Möglichkeiten zur Automatisierung ihrer Dialogmassnahmen zu arbeiten. In diesem Beitrag wird aufgezeigt, wie die Automatisierung erfolgreich umgesetzt werden kann.

Suggested Citation

  • Ralf T. Kreutzer, 2024. "Kundendialog-Management in Zeiten der Marketing-Automation," Springer Books, in: Nils Hafner & Sophie Hundertmark (ed.), Kundendialog-Management, chapter 0, pages 91-112, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42851-8_6
    DOI: 10.1007/978-3-658-42851-8_6
    as

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