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Ausblick

In: Neue Wege im Key Account Management

Author

Listed:
  • Oliver Büchel

    (Oliver Büchel Vertriebsberatung)

Abstract

Zusammenfassung Key Account Management wird von Menschen gemacht und dient auch auf der Kundenseite ausschließlich den Menschen in den jeweiligen Organisationen. Künftig wird man sich darauf einstellen müssen, dass sich die Rahmenbedingungen in der Geschäftswelt weiter verändern und dass die Zyklen zur Neuanpassung von KAM immer kürzer werden. Daher gilt es, globale Trends nicht nur zu beobachten, sondern diese auch entsprechend zu bewerten. Wer sich rechtzeitig auf relevante Neuentwicklungen einstellt, kann sich relativ leicht Wettbewerbsvorteile alleine aufgrund des Zeitvorsprungs verschaffen.

Suggested Citation

  • Oliver Büchel, 2023. "Ausblick," Springer Books, in: Neue Wege im Key Account Management, chapter 0, pages 229-235, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-41850-2_9
    DOI: 10.1007/978-3-658-41850-2_9
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