Neue Wege im Key Account Management
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-41850-2
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Book Chapters
The following chapters of this book are listed in IDEAS- Oliver Büchel, 2023. "Key Account Management neu denken," Springer Books, in: Neue Wege im Key Account Management, chapter 0, pages 1-15, Springer.
- Oliver Büchel, 2023. "Key Account Management ganzheitlich betrachtet," Springer Books, in: Neue Wege im Key Account Management, chapter 0, pages 17-56, Springer.
- Oliver Büchel, 2023. "Neue Rahmenbedingungen für das Key Account Management," Springer Books, in: Neue Wege im Key Account Management, chapter 0, pages 57-68, Springer.
- Oliver Büchel, 2023. "Funktionen und Rollen im Key Account Management," Springer Books, in: Neue Wege im Key Account Management, chapter 0, pages 69-92, Springer.
- Oliver Büchel, 2023. "Taktische Umsetzung des Key Account Managements," Springer Books, in: Neue Wege im Key Account Management, chapter 0, pages 93-169, Springer.
- Oliver Büchel, 2023. "Wie Sie neue Key Accounts gewinnen," Springer Books, in: Neue Wege im Key Account Management, chapter 0, pages 171-199, Springer.
- Oliver Büchel, 2023. "Weiterentwicklung von Bestands-Schlüsselkunden," Springer Books, in: Neue Wege im Key Account Management, chapter 0, pages 201-208, Springer.
- Oliver Büchel, 2023. "Innovative Ansätze im Key Account Management," Springer Books, in: Neue Wege im Key Account Management, chapter 0, pages 209-227, Springer.
- Oliver Büchel, 2023. "Ausblick," Springer Books, in: Neue Wege im Key Account Management, chapter 0, pages 229-235, Springer.
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