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Von Spitzenleistungen im Vertrieb zu einem vertriebsorientierten Spitzenunternehmen

In: Sales Drive

Author

Listed:
  • Dirk Zupancic

    (DZP Prof. Dirk Zupancic Projects GmbH)

Abstract

Zusammenfassung Es gibt handfeste Gründe für Unternehmen, sich zu Sales Driven Companies zu entwickeln. Die Austauschbarkeit von Produkten nimmt ebenso zu wie die globale Konkurrenz, die selbst die sicher geglaubte Marktführerschaft vieler Hidden Champions in Frage stellt. Die sich exponentiell beschleunigende Digitalisierung führt zu bahnbrechend neuen Produktlösungen und hebt die Forschungsgeschwindigkeit in vielen Branchen auf ein neues und schnelleres Niveau. Industriespionage und weltweit angebotene Billigkopien vieler Qualitätsprodukte tun ihr Übriges. In einer Welt zunehmender Austauschbarkeit stellt Sales Drive den stärksten Hebel für die Zukunftsfähigkeit von Unternehmen dar.

Suggested Citation

  • Dirk Zupancic, 2023. "Von Spitzenleistungen im Vertrieb zu einem vertriebsorientierten Spitzenunternehmen," Springer Books, in: Sales Drive, edition 2, chapter 2, pages 11-24, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-41757-4_2
    DOI: 10.1007/978-3-658-41757-4_2
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