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Sales Drive – quo vadis? Sieben Thesen zur Zukunft des Vertriebs

In: Sales Drive

Author

Listed:
  • Dirk Zupancic

    (DZP Prof. Dirk Zupancic Projects GmbH)

Abstract

Zusammenfassung Prognosen sind schwierig – vor allem, wenn sie die Zukunft betreffen … Wer immer das gesagt hat – und zur Urheberschaft des Zitats gibt es unterschiedliche Angaben –, hat natürlich recht. Trotzdem wage ich einen Versuch, den Vertrieb der Zukunft mit sieben Thesen vorherzusagen. Weniger als statistische Prognose, sondern eher als subjektive Einschätzung der zukünftigen Entwicklung. Nicht als in Stein gemeißelte Wahrheiten, sondern als Inspiration für Diskussionen, unternehmensinterne Szenarien und konkrete Strategien.

Suggested Citation

  • Dirk Zupancic, 2023. "Sales Drive – quo vadis? Sieben Thesen zur Zukunft des Vertriebs," Springer Books, in: Sales Drive, edition 2, chapter 13, pages 257-260, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-41757-4_13
    DOI: 10.1007/978-3-658-41757-4_13
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