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Fünfte Regel: Das Potenzial der Soft-Faktoren ist stärker als man glaubt

In: Fairplay Franchising

Author

Listed:
  • Waltraud Martius

Abstract

Zusammenfassung Neben einem professionellen Franchisepaket und einem marktgerechten Betriebstyp tragen die Soft-Faktoren wesentlich zur emotionalen Bindungskraft eines Franchisesystems bei. Nicht nur der Franchisevertrag hält das Franchisesystem zusammen, sondern gerade auch die freiwillige Bindung der Franchisepartner in das Franchisesystem. Und diese erwächst aus richtigem Verhalten. Es geht nicht um ein Entweder-oder. Wichtig ist die Ausgewogenheit zwischen harten und weichen Faktoren. Um diese Ausgewogenheit zu erreichen, ist die Kenntnis der Entwicklungsphasen von Franchisepartnerschaften von Vorteil.

Suggested Citation

  • Waltraud Martius, 2024. "Fünfte Regel: Das Potenzial der Soft-Faktoren ist stärker als man glaubt," Springer Books, in: Fairplay Franchising, edition 4, chapter 0, pages 97-120, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-40766-7_5
    DOI: 10.1007/978-3-658-40766-7_5
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