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Special Identity-Based Brand Management Use Cases

In: Identity-Based Brand Management

Author

Listed:
  • Christoph Burmann

    (University of Bremen)

  • Nicola-Maria Riley

    (University of Bremen)

  • Tilo Halaszovich

    (Jacobs University)

  • Michael Schade

    (University of Bremen)

  • Kristina Klein

    (University of Bremen)

  • Rico Piehler

    (Macquarie University)

Abstract

Zusammenfassung In the fifth chapter, special use cases of identity-based brand management are discussed. It explains in detail international identity-based brand management as well as identity-based brand management in retail, online and social media and on digital platforms.

Suggested Citation

  • Christoph Burmann & Nicola-Maria Riley & Tilo Halaszovich & Michael Schade & Kristina Klein & Rico Piehler, 2023. "Special Identity-Based Brand Management Use Cases," Springer Books, in: Identity-Based Brand Management, edition 2, chapter 0, pages 231-310, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-40189-4_5
    DOI: 10.1007/978-3-658-40189-4_5
    as

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