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Identity-Based Brand Management

Author

Listed:
  • Christoph Burmann

    (University of Bremen)

  • Nicola-Maria Riley

    (University of Bremen)

  • Tilo Halaszovich

    (Jacobs University)

  • Michael Schade

    (University of Bremen)

  • Kristina Klein

    (University of Bremen)

  • Rico Piehler

    (Macquarie University)

Abstract

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Suggested Citation

  • Christoph Burmann & Nicola-Maria Riley & Tilo Halaszovich & Michael Schade & Kristina Klein & Rico Piehler, 2023. "Identity-Based Brand Management," Springer Books, Springer, edition 2, number 978-3-658-40189-4, February.
    • Handle: RePEc:spr:sprbok:978-3-658-40189-4
    DOI: 10.1007/978-3-658-40189-4
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