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Autonomous Consumer Business

In: Serving the Customer

Author

Listed:
  • Rolf Weiber

    (Universität Trier)

  • Julian Morgen

    (Universität Trier)

Abstract

This article develops a conceptual proposal for an “Autonomous Consumer Business” (ACB), which is characterized by fully automated transactions between a provider and a consumer as demander. First, it is shown that the technological prerequisites for an ACB are in place today. “Autonomous Consumer Analysis” and “Autonomous Consumer Cultivation” are then presented as the fundamental components of an ACB. Through the interaction of these two components, the processes running between provider and consumer can be fully automated: From the identification of needs in the consumer's lifeworld to the creation of services on the provider side, the implementation of suitable services on the customer side, and the support of customers in the use of ACB services. In addition, determinants of ACB demand on the consumer side are explored in a survey of 44 experts modeled using the Delphi method. The article ends with a reflection on the future of ACB and gives an outlook on promising future research fields.

Suggested Citation

  • Rolf Weiber & Julian Morgen, 2023. "Autonomous Consumer Business," Springer Books, in: Thomas Aichner (ed.), Serving the Customer, pages 253-286, Springer.
  • Handle: RePEc:spr:sprchp:978-3-658-39072-3_9
    DOI: 10.1007/978-3-658-39072-3_9
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