Serving the Customer
Editor
- Thomas Aichner(South Tyrol Business School)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-39072-3
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Book Chapters
The following chapters of this book are listed in IDEAS- Michael Ehret & Rotimi Olanyian, 2023. "Service Marketing and the Institutionalization of Cocreation," Springer Books, in: Thomas Aichner (ed.), Serving the Customer, pages 3-30, Springer.
- Nicole Bulawa & Kea Hartwig, 2023. "The Role of Value-In-Use for Selling E-Services," Springer Books, in: Thomas Aichner (ed.), Serving the Customer, pages 31-56, Springer.
- Michael Kleinaltenkamp, 2023. "50 Ways to Serve the Customer—A Curated List of Songs About Service," Springer Books, in: Thomas Aichner (ed.), Serving the Customer, pages 57-75, Springer.
- Ingmar Geiger, 2023. "Negotiating the Sale of Knowledge-Intensive Business Service Projects," Springer Books, in: Thomas Aichner (ed.), Serving the Customer, pages 79-107, Springer.
- Robert Wilken & Nathalie Prime, 2023. "Reflections on Frank Jacob’s Contributions to the Literature on Intercultural Business Negotiations," Springer Books, in: Thomas Aichner (ed.), Serving the Customer, pages 109-141, Springer.
- Michaela Haase, 2023. "B2B Marketing Theory, Institutional Economics and Austrian Economics on the Business Relationship in Light of Relationality and Organizationality," Springer Books, in: Thomas Aichner (ed.), Serving the Customer, pages 143-174, Springer.
- Viktor Jarotschkin & Johannes Habel & Andreas Eggert & Bianca Schmitz & Olaf Plötner, 2023. "Bringing Industrial Software to Market: Managerial Challenges and an Agenda for Future Research," Springer Books, in: Thomas Aichner (ed.), Serving the Customer, pages 175-211, Springer.
- Thomas Aichner & Valentin Santa, 2023. "Demand Forecasting Methods and the Potential of Machine Learning in the FMCG Retail Industry," Springer Books, in: Thomas Aichner (ed.), Serving the Customer, pages 215-252, Springer.
- Rolf Weiber & Julian Morgen, 2023. "Autonomous Consumer Business," Springer Books, in: Thomas Aichner (ed.), Serving the Customer, pages 253-286, Springer.
- Jane Nikolitsch & Thomas Aichner & Laura Ros, 2023. "Inside the Heart of Neuromarketing: A Comparison of Selected Studies and Look into the Effects of Product Role on the Human Brain," Springer Books, in: Thomas Aichner (ed.), Serving the Customer, pages 287-320, Springer.
- Jens Sievert, 2023. "Using NPS Open-Text Responses to Uncover the Voice-Of-The-Customer," Springer Books, in: Thomas Aichner (ed.), Serving the Customer, pages 321-345, Springer.
- Markus Bick & Matthias Murawski, 2023. "Demanded and Imparted Sales Competencies – Triangulating Insights from the Field," Springer Books, in: Thomas Aichner (ed.), Serving the Customer, pages 349-364, Springer.
- Martin H. Oetting, 2023. "How an Advertising Man Became a GDP Critic," Springer Books, in: Thomas Aichner (ed.), Serving the Customer, pages 365-382, Springer.
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