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Customer Centricity im Recruiting: Warum Sie Personas brauchen

In: Das Persona-Prinzip

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  • Stefan Rippler

Abstract

Zusammenfassung Der Arbeitsmarkt wandelt sich rasant – zum „Bewerbermarkt“. Digitalisierung und Fachkräftemangel treffen auf eine Generation, die andere Prioritäten setzt als die vorangehenden: Das Gehalt verliert an Bedeutung: Geld spielt nicht mehr die Hauptrolle bei der Entscheidung für oder gegen einen neuen Arbeitgeber. Das Paket an Erwartungen an einen attraktiven Arbeitgeber wird immer größer: Flexible Arbeitszeitmodelle, Remote-Arbeit, Job-Life-Balance, ökologischer Fußabdruck und Unternehmenskultur zählen viel mehr.

Suggested Citation

  • Stefan Rippler, 2022. "Customer Centricity im Recruiting: Warum Sie Personas brauchen," Springer Books, in: Das Persona-Prinzip, chapter 0, pages 1-23, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38979-6_1
    DOI: 10.1007/978-3-658-38979-6_1
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