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Das Persona-Prinzip
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-38979-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Stefan Rippler, 2022. "Customer Centricity im Recruiting: Warum Sie Personas brauchen," Springer Books, in: Das Persona-Prinzip, chapter 0, pages 1-23, Springer.
- Stefan Rippler, 2022. "Bestcase: Unternehmensgruppe Theo Müller," Springer Books, in: Das Persona-Prinzip, chapter 0, pages 25-28, Springer.
- Stefan Rippler, 2022. "Datenbasierte Candidate Personas erstellen," Springer Books, in: Das Persona-Prinzip, chapter 0, pages 29-37, Springer.
- Stefan Rippler, 2022. "Von Zielgruppen über Segmentierung zur Candidate Persona," Springer Books, in: Das Persona-Prinzip, chapter 0, pages 39-52, Springer.
- Stefan Rippler, 2022. "Daten erheben und Daten sammeln," Springer Books, in: Das Persona-Prinzip, chapter 0, pages 53-64, Springer.
- Stefan Rippler, 2022. "Daten auswerten," Springer Books, in: Das Persona-Prinzip, chapter 0, pages 65-70, Springer.
- Stefan Rippler, 2022. "Bestcase: OBI," Springer Books, in: Das Persona-Prinzip, chapter 0, pages 71-74, Springer.
- Stefan Rippler, 2022. "Candidate Personas formulieren und gestalten," Springer Books, in: Das Persona-Prinzip, chapter 0, pages 75-87, Springer.
- Stefan Rippler, 2022. "Bestcase: EY (Ernst & Young)," Springer Books, in: Das Persona-Prinzip, chapter 0, pages 89-94, Springer.
- Stefan Rippler, 2022. "Candidate Personas im Unternehmen etablieren," Springer Books, in: Das Persona-Prinzip, chapter 0, pages 95-106, Springer.
- Stefan Rippler, 2022. "Bestcase: Deutsche Bahn," Springer Books, in: Das Persona-Prinzip, chapter 0, pages 107-112, Springer.
- Stefan Rippler, 2022. "Personas am Leben halten," Springer Books, in: Das Persona-Prinzip, chapter 0, pages 113-120, Springer.
- Stefan Rippler, 2022. "Anwendungsgebiete für Candidate Personas," Springer Books, in: Das Persona-Prinzip, chapter 0, pages 121-136, Springer.
- Stefan Rippler, 2022. "Bestcase: Telekom," Springer Books, in: Das Persona-Prinzip, chapter 0, pages 137-146, Springer.
- Stefan Rippler, 2022. "Persona-Fachbegriffe einfach erklärt," Springer Books, in: Das Persona-Prinzip, chapter 0, pages 147-150, Springer.
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