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Agile Culture Change in Sales

In: The Agile Sales

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  • Claudia Thonet

Abstract

Without changing the culture, methods and structures will not have the desired effect. In this chapter, you will learn to realign your culture using the lighthouse model. Building on this, you can use the Canvas to develop a modern sales strategy and implement the agile principles. The horizons framework and the altitudes will give you the right orientation.

Suggested Citation

  • Claudia Thonet, 2023. "Agile Culture Change in Sales," Springer Books, in: The Agile Sales, chapter 5, pages 77-109, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38286-5_5
    DOI: 10.1007/978-3-658-38286-5_5
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