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Basic Thoughts on Agility in Sales

In: The Agile Sales

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  • Claudia Thonet

Abstract

What is the situation in sales with regard to the agile transformation wave that is rolling over companies like a tsunami? What common understanding of agility can you create as a basis in sales? And how do you implement the agile manifesto concretely in sales and service areas? In this chapter, I explain the prerequisites and definitions, give you a metaphor for the change and describe the paradigm shift towards a new form of the sales world.

Suggested Citation

  • Claudia Thonet, 2023. "Basic Thoughts on Agility in Sales," Springer Books, in: The Agile Sales, chapter 1, pages 1-15, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38286-5_1
    DOI: 10.1007/978-3-658-38286-5_1
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