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Relevanz: Neue Leads und Interessensprofile

In: Automation von Marketing und Sales für B2B-Unternehmer

Author

Listed:
  • Marc Gasser
  • Laura Mäder

Abstract

Zusammenfassung Das Fundament einer Digitalstrategie sind Content-Bausteine. Dabei handelt es sich um informative Inhalte, die strukturiert über die Online-Kanäle, über die es die Zielgruppe zu erreichen gilt, publiziert werden. Damit dein Unternehmen in den Google-Resultaten auch von potenziellen Kunden gefunden wird, sind mehr als ein paar relevante Keywords nötig. Es geht vielmehr darum, die Inhalte in Clustern zu sogenannten Pillars anzubieten. Die Strategie für eine nachhaltige Lead-Generierung führt Besucher zu Formularen, welche sie de-anonymisieren und ihnen einen Namen und eine E-Mail-Adresse zuordnen. In diesem Kapitel erfährst du, was relevanter Content relevant macht und wie du Leads wie Inbound- und Outbound-Strategien generieren kannst.

Suggested Citation

  • Marc Gasser & Laura Mäder, 2022. "Relevanz: Neue Leads und Interessensprofile," Springer Books, in: Automation von Marketing und Sales für B2B-Unternehmer, chapter 0, pages 65-85, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-36859-3_3
    DOI: 10.1007/978-3-658-36859-3_3
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