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Planung: Die effektive Marketingstrategie

In: Automation von Marketing und Sales für B2B-Unternehmer

Author

Listed:
  • Marc Gasser
  • Laura Mäder

Abstract

Zusammenfassung Die Etablierung einer erfolgreichen digitalen Marketing- und Sales-Strategie im B2B-Bereich erfordert eine genaue Kenntnis der Zielgruppe und des idealen Kundenprofils (ICP). Nur, wer seine Zielgruppe kennt, kann diese auch mittels Lead-Research finden und erreichen. Dazu sind ein konsistentes Messaging sowie relevante Inhalte am richtigen Ort der Customer-Journey notwendig. In diesem Kapitel geht es um die Aufarbeitung der Grundlagen, und du erfährst, warum Content-Marketing und Lead-Management im B2B-Bereich nicht vernachlässigt werden dürfen.

Suggested Citation

  • Marc Gasser & Laura Mäder, 2022. "Planung: Die effektive Marketingstrategie," Springer Books, in: Automation von Marketing und Sales für B2B-Unternehmer, chapter 0, pages 1-38, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-36859-3_1
    DOI: 10.1007/978-3-658-36859-3_1
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