IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-34876-2_32.html
   My bibliography  Save this book chapter

Personalmarketing 2.0 – State of the Art, Praxisbeispiele und Erfolgsfaktoren

In: Modernes Personalmanagement

Author

Listed:
  • Thorsten Petry

    (Wiesbaden Business School, Hochschule RheinMain)

  • Martin Vaßen

    (IQVIA)

Abstract

Zusammenfassung Personalmarketing ist sicherlich eines der dominanten strategischen Personalmanagementthemen der kommenden Jahre. Nach der Kienbaum HR-Trendstudie 2010 halten 99 % der 194 befragten HR-Manager das Thema für wichtig im Jahr 2015, davon 81 % sogar für sehr wichtig. Diese zukünftige Bedeutung liegt deutlich über der heutigen Relevanz (65 % wichtig und 24 % sehr wichtig).

Suggested Citation

  • Thorsten Petry & Martin Vaßen, 2021. "Personalmarketing 2.0 – State of the Art, Praxisbeispiele und Erfolgsfaktoren," Springer Books, in: Bernhard Rosenberger (ed.), Modernes Personalmanagement, edition 3, chapter 32, pages 359-372, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-34876-2_32
    DOI: 10.1007/978-3-658-34876-2_32
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-34876-2_32. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.