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„The Good, The Bad and The Ugly“ – Datenanforderungen und -formate für eine erfolgreiche und kosteneffektive Umsetzung

In: Agiles Marketing Performance Management

Author

Listed:
  • Sascha Stürze

    (Analyx GmbH)

  • Markus Hoyer

    (Analyx GmbH)

  • Claudio Righetti

    (Analyx GmbH)

  • Matthias Rasztar

    (Dr. August Oetker Nahrungsmittel KG)

Abstract

Zusammenfassung In der Diskussion mit Dienstleistern, insbesondere für Pilotprojekte, stehen Datenverfügbarkeit und kostengünstige Datenkonsolidierung oft im Blickpunkt. Nicht selten ist dieses Element nicht nur die große Unbekannte in der Kalkulation der Anbieter, sondern kann der größte eigenständige Kostenblock in einem PoC sein.

Suggested Citation

  • Sascha Stürze & Markus Hoyer & Claudio Righetti & Matthias Rasztar, 2021. "„The Good, The Bad and The Ugly“ – Datenanforderungen und -formate für eine erfolgreiche und kosteneffektive Umsetzung," Springer Books, in: Agiles Marketing Performance Management, chapter 9, pages 97-105, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-34815-1_9
    DOI: 10.1007/978-3-658-34815-1_9
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