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Agiles Marketing Performance Management

Author

Listed:
  • Sascha Stürze

    (Analyx GmbH)

  • Markus Hoyer

    (Analyx GmbH)

  • Claudio Righetti

    (Analyx GmbH)

  • Matthias Rasztar

    (Dr. August Oetker Nahrungsmittel KG)

Abstract

No abstract is available for this item.

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Suggested Citation

  • Sascha Stürze & Markus Hoyer & Claudio Righetti & Matthias Rasztar, 2021. "Agiles Marketing Performance Management," Springer Books, Springer, number 978-3-658-34815-1, February.
    • Handle: RePEc:spr:sprbok:978-3-658-34815-1
    DOI: 10.1007/978-3-658-34815-1
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