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Dialogische Konzepte zur Kundenrückgewinnung

In: Kundendialog online und offline

Author

Listed:
  • Ralf T. Kreutzer

    (Hochschule für Wirtschaft & Recht)

Abstract

Zusammenfassung Besteht zwischen Unternehmen und Kunden ein Vertragsverhältnis, so kann aufgrund einer Kündigung eindeutig festgestellt werden, dass ein Kunde die Beziehung beenden möchte. Anders verhält es sich, wenn ein solches Verhältnis nicht besteht. Wann ist dann von einem inaktiven Kunden zu sprechen? Wenn dieser seit zwei Wochen seine Prepaid-Telefonkarte nicht mehr genutzt, seit sechs Wochen nicht mehr beim Händler eingekauft (unter Nutzung der Payback-Karte) oder seit acht Monaten nicht mehr im Online-Shop bestellt hat?

Suggested Citation

  • Ralf T. Kreutzer, 2021. "Dialogische Konzepte zur Kundenrückgewinnung," Springer Books, in: Kundendialog online und offline, chapter 5, pages 355-364, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-30119-4_5
    DOI: 10.1007/978-3-658-30119-4_5
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