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F Conclusions

In: Online Channel Integration

Author

Listed:
  • Jochen Binder

Abstract

The introduction of this dissertation asked the general question "Do customers perceive an integrated online shop as beneficial and what are the consequences on online and offline channel patronage?" This question was further broken down into specific issues that had, to date, not been answered by previous research. In order to specifically answer the formulated research gaps, this section will summarize the results of the dissertation for each research goal.

Suggested Citation

  • Jochen Binder, 2014. "F Conclusions," Springer Books, in: Online Channel Integration, edition 127, pages 224-231, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-04573-9_6
    DOI: 10.1007/978-3-658-04573-9_6
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