Online Channel Integration
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-04573-9
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Citations
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Cited by:
- Yazdan Jafarian & Farshid Abdi, 2016. "Structural Model of Tendency to Use Online Payment Gateway in Online Shopping and Customer Knowledge Management (Case Study: Pasargad Bank)," Modern Applied Science, Canadian Center of Science and Education, vol. 10(10), pages 1-1, October.
Book Chapters
The following chapters of this book are listed in IDEAS- Jochen Binder, 2014. "A Research Background," Springer Books, in: Online Channel Integration, edition 127, pages 1-44, Springer.
- Jochen Binder, 2014. "B Development of Hypotheses," Springer Books, in: Online Channel Integration, edition 127, pages 45-64, Springer.
- Jochen Binder, 2014. "C Study 1: Online Integration and Willingness to Pay," Springer Books, in: Online Channel Integration, edition 127, pages 65-90, Springer.
- Jochen Binder, 2014. "D Study 2: Online Integration, Channel Loyalty, and Channel Choice," Springer Books, in: Online Channel Integration, edition 127, pages 91-182, Springer.
- Jochen Binder, 2014. "E Managerial Suggestions," Springer Books, in: Online Channel Integration, edition 127, pages 183-223, Springer.
- Jochen Binder, 2014. "F Conclusions," Springer Books, in: Online Channel Integration, edition 127, pages 224-231, Springer.
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