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Personal Profile Information as Cues of Credibility in Online Travel Reviews

In: Information and Communication Technologies in Tourism 2013

Author

Listed:
  • Hee Lye Park

    (University of North Texas)

  • Zheng Xiang

    (University of North Texas)

  • Bharath Josiam

    (University of North Texas)

  • Haejung Maria Kim

    (University of North Texas)

Abstract

Given the importance of travellers’ reviews as a source of travel-related information, source credibility is becoming an increasingly crucial issue in terms of research and application. This study examines the role of self-disclosed personal profile information (PPI) as cues of source credibility in the context of travellers’ use of online reviews for trip planning purposes. The results show that the perceived congruence between PPI, i.e., reviewer location and travel interest, and the textual content of the review influences subjects’ judgements of the reviewer’s credibility. The findings suggest that the availability of the reviewer’s self-disclosed PPI serves as credibility cues for travellers’ assessments of travel reviewers. The implications of the study, as well as directions for future research, are discussed.

Suggested Citation

  • Hee Lye Park & Zheng Xiang & Bharath Josiam & Haejung Maria Kim, 2013. "Personal Profile Information as Cues of Credibility in Online Travel Reviews," Springer Books, in: Lorenzo Cantoni & Zheng (Phil) Xiang (ed.), Information and Communication Technologies in Tourism 2013, edition 127, pages 230-241, Springer.
  • Handle: RePEc:spr:sprchp:978-3-642-36309-2_20
    DOI: 10.1007/978-3-642-36309-2_20
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    Cited by:

    1. Fang, Bin & Ye, Qiang & Kucukusta, Deniz & Law, Rob, 2016. "Analysis of the perceived value of online tourism reviews: Influence of readability and reviewer characteristics," Tourism Management, Elsevier, vol. 52(C), pages 498-506.
    2. Tiziana Guzzo & Fernando Ferri & Patrizia Grifoni, 2022. "What Factors Make Online Travel Reviews Credible? The Consumers’ Credibility Perception-CONCEPT Model," Societies, MDPI, vol. 12(2), pages 1-16, March.

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