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Designing for Everyone, One Person at a Time

In: The Silver Market Phenomenon

Author

Listed:
  • Deana McDonagh

    (University of Illinois at Urbana)

  • Dan Formosa

    (Smart Design)

Abstract

Products that surround us have a profound impact upon our lives. When they empower us to complete daily tasks with ease, speed, and dignity they contribute to our well-being and independence. When they generate negative experiences, they can strip us of dignity and erode our independence. Many companies confuse age with ability, which can diminish the value of the final product. This chapter discusses two techniques that address ability by adding empathy to the design process. Real People targets specific individuals. Empathic Modeling simulates physical challenges that designers can experience for themselves.

Suggested Citation

  • Deana McDonagh & Dan Formosa, 2011. "Designing for Everyone, One Person at a Time," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, edition 2, chapter 0, pages 91-100, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-14338-0_7
    DOI: 10.1007/978-3-642-14338-0_7
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    Cited by:

    1. Lucian-Florin Onișor, 2015. "Marketing and Business Development between Idea, Scientific Discovery and Innovation," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 29-39, July.

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