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Business Value Network Concepts for the Extended Enterprise

In: The Network Experience

Author

Listed:
  • Kelly Bowles Lyman

    (IBM Research)

  • Nathan Caswell

    (Janus Consulting)

  • Alain Biem

    (IBM Research)

Abstract

In this paper, we address how business value is produced in networked economic systems with a focus on representation and analysis of the transfer of value between enterprises through resources. These enterprises, termed service units, “[provide] a resource for the benefit of another”, following the Service Dominant Logic of Vargo and Lusch (2004, 2006) with the definition of a service in a context of use value as opposed to exchange value. Analyses based on this representation provide insight into the strategic positioning of individual firms by accounting for all of the resources needed to satisfy a customer value proposition. The analysis also provides insight into the value structure of extended enterprises comprised of resources obtained outside their ownership boundaries through outsourcing and partnership arrangements.

Suggested Citation

  • Kelly Bowles Lyman & Nathan Caswell & Alain Biem, 2009. "Business Value Network Concepts for the Extended Enterprise," Springer Books, in: The Network Experience, chapter 9, pages 119-136, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-85582-8_9
    DOI: 10.1007/978-3-540-85582-8_9
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    Cited by:

    1. Maria Antonella Ferri & Maria Palazzo, 2018. "Dual marketing communications: Enriching channel value network with a multi-channel strategic communication," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(3), pages 69-83.

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