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Use of multipliers in change communication: How credible personal communication can make change effective

In: Change 2.0

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  • Eike Wagner

    (University of Applied Sciences)

Abstract

During organisational change, face-to-face communication with the employees who are affected is a key factor for success. Typical interventions in change processes include kick-off events, management meetings and workshops. Given the limitations of these interventions, the preparation of credible communicators from different hierarchical levels and organisational units, as multipliers, is an effective alternative. Based on extensive research and practical experience in multinational companies such as BMW and Siemens, this article explains, using seven questions, how to choose and prepare those multipliers and how to integrate them into different communication activities.

Suggested Citation

  • Eike Wagner, 2008. "Use of multipliers in change communication: How credible personal communication can make change effective," Springer Books, in: Joachim Klewes & Ralf Langen (ed.), Change 2.0, pages 75-86, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-77495-2_7
    DOI: 10.1007/978-3-540-77495-2_7
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    Cited by:

    1. Arfan Khalid, 2011. "Effect of Organizational Change on Employee Job Involvement: Mediating Role of Communication, Emotions and Psychological Contract," Information Management and Business Review, AMH International, vol. 3(3), pages 178-184.

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