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Demand Pricing and Revenue Management

In: Service Chain Management

Author

Listed:
  • J. Meissner

    (Lancaster University)

  • A. Strauss

    (Lancaster University)

Abstract

What does Revenue Management (RM) mean and how does it work? In which industries is it being practised already? What is the theory underlying RM1? One might have heard the term applied in the context of the airline industry, but how could it be used in other service industries such as telecommunications? Can it be used in organisations of any size? How much effort would be needed to implement it and how complex is the required technology?

Suggested Citation

  • J. Meissner & A. Strauss, 2008. "Demand Pricing and Revenue Management," Springer Books, in: Christos Voudouris & David Lesaint & Gilbert Owusu (ed.), Service Chain Management, chapter 8, pages 109-123, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-75504-3_8
    DOI: 10.1007/978-3-540-75504-3_8
    as

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