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Forecasting and Demand Planning

In: Service Chain Management

Author

Listed:
  • J. Malpass

    (British Telecommunications plc)

  • M. Shah

    (Infosys Technologies Limited)

Abstract

Compared to traditional manufacturing and supply chain, forecasting in the service industry is in a nascent stage. Forecasting in the service chain is not limited to forecasting of sales, raw material or components but it could be as varied as forecasting internet bandwidth requirement, call volumes at a call centre or the customers walking into restaurant between 8 pm to 9 pm on Saturday evening. The variety and complexity of forecasting requirements changes from business to business.

Suggested Citation

  • J. Malpass & M. Shah, 2008. "Forecasting and Demand Planning," Springer Books, in: Christos Voudouris & David Lesaint & Gilbert Owusu (ed.), Service Chain Management, chapter 4, pages 51-64, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-75504-3_4
    DOI: 10.1007/978-3-540-75504-3_4
    as

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