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Employer Branding through Preference Matching

In: Human Resource Management in Consulting Firms

Author

Listed:
  • Stephan Erlenkaemper

    (Catholic University of Eichstaett-Ingolstadt)

  • Tom Hinzdorf

    (BBDO Consulting Munich)

  • Katrin Priemuth

    (Sophus Consulting Ingolstadt)

  • Christian Thaden

    (BBDO Consulting Düsseldorf)

Abstract

Summary Efficient employer branding requires innovative methods of personnel market research to control and target the employer attractiveness of consultancies. Preference matching can be used to determine the specifications potential applicants have for attractive employers and to define the selection and decision-making process of applicants as realistically as possible. The information gained from this matching process is then turned into precise recommendations for the successful employer branding of consultancies and other companies.

Suggested Citation

  • Stephan Erlenkaemper & Tom Hinzdorf & Katrin Priemuth & Christian Thaden, 2006. "Employer Branding through Preference Matching," Springer Books, in: Michel E. Domsch & Elena Hristozova (ed.), Human Resource Management in Consulting Firms, chapter 9, pages 139-144, Springer.
  • Handle: RePEc:spr:sprchp:978-3-540-31138-6_9
    DOI: 10.1007/3-540-31138-6_9
    as

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