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Social Media on Smartphones for Restaurant Decision-Making Process

In: Information and Communication Technologies in Tourism 2015

Author

Listed:
  • Jooyoung Hwang

    (University of Surrey)

  • Sangwon Park

    (University of Surrey)

Abstract

Based on the importance of SoCoMo marketing, this study investigates consumers’ activities and the usefulness of social media on smartphones when deciding on a restaurant. More importantly, this research takes into account the three stages of consumption (pre-, during, and post purchasing) separately to understand the heterogeneity in the usage of social media, and considered a situational factor (types of restaurant visited) to identify different functions of social media according to different decision tasks. In order to highlight the “authenticity” of the findings, the ground theory approach was conducted to address the goal of identifying themes based on the descriptions created by the respondents. Thus, this study provides a foundation for the understanding of consumers’ restaurant decision-making behaviour in advanced information technology, and offers practical implications for marketers to develop effective social media marketing.

Suggested Citation

  • Jooyoung Hwang & Sangwon Park, 2015. "Social Media on Smartphones for Restaurant Decision-Making Process," Springer Books, in: Iis Tussyadiah & Alessandro Inversini (ed.), Information and Communication Technologies in Tourism 2015, edition 127, pages 269-281, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-14343-9_20
    DOI: 10.1007/978-3-319-14343-9_20
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    Citations

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    Cited by:

    1. Jooyoung Hwang & Anita Eves & Jason L. Stienmetz, 2021. "The Impact of Social Media Use on Consumers’ Restaurant Consumption Experiences: A Qualitative Study," Sustainability, MDPI, vol. 13(12), pages 1-33, June.
    2. Zarezadeh Zohreh Zara & Rastegar H. Raymond & Gretzel Ulrike, 2018. "Reviewing the Past to Inform the Future: A Literature Review of Social Media in Tourism," Czech Journal of Tourism, Sciendo, vol. 7(2), pages 115-131, December.

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