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The Impact of European Legislation on Franchising: A Focus on Know-How, E-Commerce and Resale Prices

In: Interfirm Networks

Author

Listed:
  • Rozenn Perrigot

    (IGR-IAE Rennes – University of Rennes 1, CREM UMR CNRS 6211
    ESC Rennes School of Business)

  • Guy Basset

    (IGR-IAE Rennes – University of Rennes 1, CREM UMR CNRS 6211
    IGA School of Management)

Abstract

Within Europe, there are very few national laws that regulate the franchise sector (e.g., the Doubin Law in France). However, the European Commission legislation does apply; for instance, the Commission Regulation (EU) No. 330/2010 of 20 April 2010 on the application of Article 101(3) of the Treaty on the Functioning of the European Union to categories of vertical agreements and concerted practices, and the Guidelines on Vertical Restraints—Text with EEA relevance—2010/C 130/01. In this paper, we provide a synthesis of the impact of both texts—the regulation and the accompanying guidelines—on the behaviors and practices of franchisors and franchisees, mostly in terms of know-how, e-commerce, and resale prices. We highlight the elements that franchisors and franchisees have to take into consideration in order to comply with European and French laws and to prevent networks from potential conflicts.

Suggested Citation

  • Rozenn Perrigot & Guy Basset, 2015. "The Impact of European Legislation on Franchising: A Focus on Know-How, E-Commerce and Resale Prices," Springer Books, in: Josef Windsperger & Gérard Cliquet & Thomas Ehrmann & Georg Hendrikse (ed.), Interfirm Networks, edition 127, pages 149-170, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-10184-2_8
    DOI: 10.1007/978-3-319-10184-2_8
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    Citations

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    Cited by:

    1. Meiseberg, Brinja & Perrigot, Rozenn, 2020. "Pricing-based practices, conflicts and performance in franchising," European Management Journal, Elsevier, vol. 38(6), pages 939-955.
    2. Thierry Pénard & Rozenn Perrigot, 2015. "Search Online – Purchase Online in Franchising: An Empirical Analysis of Franchisor Website Functionality," Economics Working Paper Archive (University of Rennes & University of Caen) 201517, Center for Research in Economics and Management (CREM), University of Rennes, University of Caen and CNRS.
    3. Pénard, Thierry & Perrigot, Rozenn, 2017. "Online search – Online purchase in franchising: An empirical analysis of franchisor website functionality," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 164-172.

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