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An Application of SERVQUAL Model in Termas of Chaves

In: Action-Based Quality Management

Author

Listed:
  • María Cruz del Río Rama

    (University of Vigo)

  • José Álvarez García

    (University of Extremadura)

  • Carlos Rueda-Armengot

    (Universitat Politècnica de València)

  • José Luís Coca Pérez

    (University of Extremadura)

Abstract

The perceived quality of service of users is a necessary concept to be taken into account by the managers of the Termas, due to its capability to guide them on how to improve the service they provide. To make this concept operational, perceived quality is analyzed by applying the SERVQUAL model. The objective of this chapter is to evaluate the service provision model in the Termas of Chaves (Portugal), in order to guide managers on the development of improvements to the present model, considering the weaknesses found. The results show good internal and external validity of the measurement scale, while having high reliability, becoming a tool capable of evaluating the perceived quality of service provided by the Termas de Chaves. In general, users rate the service received in terms of quality with 6.57, on a 7-point Likert scale, detecting safety and empathy as areas to be improved.

Suggested Citation

  • María Cruz del Río Rama & José Álvarez García & Carlos Rueda-Armengot & José Luís Coca Pérez, 2014. "An Application of SERVQUAL Model in Termas of Chaves," Springer Books, in: Marta Peris-Ortiz & José Álvarez-García (ed.), Action-Based Quality Management, edition 127, chapter 0, pages 27-41, Springer.
  • Handle: RePEc:spr:sprchp:978-3-319-06453-6_3
    DOI: 10.1007/978-3-319-06453-6_3
    as

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