IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-319-06453-6_2.html
   My bibliography  Save this book chapter

Two Views for Understanding How TQM Fosters Learning and Value Innovation: Absorptive Capabilities and Action-Based Management

In: Action-Based Quality Management

Author

Listed:
  • Tomas Gonzalez Cruz

    (Universitat de Valencia)

  • Fernando J. Garrigos-Simon

    (Universitat Politecnica de Valencia)

  • Sonia Cruz Ros

    (Universitat de Valencia)

  • Yeamduan Narangajavana

    (Walailak University, School of Management)

Abstract

In the last decade some frameworks have tried to explain how to devise strategies for innovation in value by determining the needs of customers and non-customers, also creating new industries in which competition becomes irrelevant (Hax, The delta model. Reinventing your business strategy. New York: Springer, 2010; Kim and Mauborgne, Blue ocean strategy. Boston: Harvard Business School Press, 2005; Madhok and Marques 2013). These reference frameworks are based on a common set of principles: Value is created through the relationship with the customer (Priem, Acad Manag Rev 23; 219–235, 2007; Vargo and Lusch 2008); Strategy is considered to be a continuous process of exploring new opportunities, through observation of customer behaviour, intuition of opportunities (as a result of inductive reasoning) and the definition of value proposals characterized by being focused, clear, and original (Hax, The delta model. Reinventing your business strategy. New York: Springer, 2010; Kim and Mauborgne, Blue ocean strategy. Boston: Harvard Business School Press, 2005); agility and speed to intuit and capture new opportunities, as well as flexibility to operationalize them through experimentation and subsequent trial and error actions (Madhok and Marques 2013). This approach to strategy is relevant in the case of services with high customer contact, in which the management of the relationship with the customer is at the centre of the process of value creation, and in which the implementation of the principles previously mentioned produces links which lead the customer to perceive the value proposition as valuable, unique and irreplaceable (high switching costs). In this paper we highlight that a substantial part of the above principles are common to those proposed by TQM. The central aim of this essay is to show that organizations which have successfully implemented TQM are in an optimal position to find, define and create innovative value propositions.

Suggested Citation

  • Tomas Gonzalez Cruz & Fernando J. Garrigos-Simon & Sonia Cruz Ros & Yeamduan Narangajavana, 2014. "Two Views for Understanding How TQM Fosters Learning and Value Innovation: Absorptive Capabilities and Action-Based Management," Springer Books, in: Marta Peris-Ortiz & José Álvarez-García (ed.), Action-Based Quality Management, edition 127, chapter 0, pages 13-25, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-06453-6_2
    DOI: 10.1007/978-3-319-06453-6_2
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-319-06453-6_2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.