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Social Media Impacts on Travelers

In: Social Media Marketing in Tourism and Hospitality

Author

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  • Roberta Minazzi

    (University of Insubria)

Abstract

This chapter examines the impact social media can have on travelers’ behavior, through the integration of decision-making studies and travel planning theories. Influences of social media are analyzed for each step of the travel planning process: before leaving (pre-trip), during the stay (during-trip), and after having come back home (post-trip). The second part of the chapter focuses on travel experience sharing activity. In particular, reasons for sharing, dimensions of co-creation, and main mediators of travel experience are examined. Finally, demographics and various roles of social media users (lurkers, posters, and shoppers) are discussed.

Suggested Citation

  • Roberta Minazzi, 2015. "Social Media Impacts on Travelers," Springer Books, in: Social Media Marketing in Tourism and Hospitality, edition 127, chapter 0, pages 47-76, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-05182-6_3
    DOI: 10.1007/978-3-319-05182-6_3
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    Cited by:

    1. Zarezadeh Zohreh Zara & Rastegar H. Raymond & Gretzel Ulrike, 2018. "Reviewing the Past to Inform the Future: A Literature Review of Social Media in Tourism," Czech Journal of Tourism, Sciendo, vol. 7(2), pages 115-131, December.

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