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SoCoMo Marketing for Travel and Tourism

In: Information and Communication Technologies in Tourism 2014

Author

Listed:
  • Dimitrios Buhalis

    (Bournemouth University)

  • Marie-Kristin Foerste

    (Bournemouth University)

Abstract

Advances in mobile technologies have enhanced the capabilities of marketers to identify the immediate preferences of consumers through social media. Latest generation devices are increasingly equipped with sensors that allow the reception of context-aware information about the consumers and their devices. This conceptual paper suggests that the combination of social media and context-aware technologies in mobile devices opens up a whole new range of opportunities for marketing. The paper calls this combination social context mobile (SoCoMo) marketing and offers a first definition. It also proposes a conceptual framework that illustrates the idea of SoCoMo marketing and provides room for a number of implications. It further explores the potential of this new marketing approach for travel and tourism and concludes that there are great prospects for the success of SoCoMo marketing in the near future.

Suggested Citation

  • Dimitrios Buhalis & Marie-Kristin Foerste, 2013. "SoCoMo Marketing for Travel and Tourism," Springer Books, in: Zheng Xiang & Iis Tussyadiah (ed.), Information and Communication Technologies in Tourism 2014, edition 127, pages 175-185, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-03973-2_13
    DOI: 10.1007/978-3-319-03973-2_13
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    Cited by:

    1. Adrian Tanti & Dimitrios Buhalis, 2017. "The influences and consequences of being digitally connected and/or disconnected to travellers," Information Technology & Tourism, Springer, vol. 17(1), pages 121-141, March.
    2. Adrian Tanti & Dimitrios Buhalis, 0. "The influences and consequences of being digitally connected and/or disconnected to travellers," Information Technology & Tourism, Springer, vol. 0, pages 1-21.

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