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What Drives Households to Install Solar as a Solution to Energy Demand: A Systematic Review and a Conceptual Model

In: Contemporary Marketing Solutions

Author

Listed:
  • Ridmi Gajanayake

    (Swinburne University of Technology)

  • Lester Johnson

    (Swinburne University of Technology)

  • Chamila Perera

    (Swinburne University of Technology)

  • Hassan Kalantari Daronkola

    (Swinburne University of Technology)

  • Roshan Panditharathna

    (University of Westminster)

Abstract

Solar photovoltaic (PV) systems are considered the most sought-after renewable energy source to minimise greenhouse gas emissions while meeting the increasing energy demand. Households consume more energy, thus being responsible target groups to mitigate the adverse effects of climate change. The current literature neglects the significance of behavioural theories and concepts that have predictive value to determine households’ energy investment. Therefore, this chapter presents a systematic literature review of studies on households’ intention to install solar PV systems to identify the gaps in the field of study. By reviewing filtered 56 articles collected from Scopus, Web of Science, and Google Scholar from 2010 to 2022, a systematic review was conducted to identify the drivers of households’ intention to install solar PV systems. The study reveals the theoretical and methodological approaches of previous research and segments them into three clusters: policy insights and feed-in-tariff (FiT), social acceptance and peer effect, and adoption of solar PV systems. A conceptual framework integrating three main theories in the field of study is proposed to address the gaps identified. Finally, we proposed some future research directions relating to household intention to install solar PV systems.

Suggested Citation

  • Ridmi Gajanayake & Lester Johnson & Chamila Perera & Hassan Kalantari Daronkola & Roshan Panditharathna, 2025. "What Drives Households to Install Solar as a Solution to Energy Demand: A Systematic Review and a Conceptual Model," Springer Books, in: Roshan Panditharathna & Denis Hyams-Ssekasi & David Bamber (ed.), Contemporary Marketing Solutions, chapter 8, pages 185-220, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-74657-4_8
    DOI: 10.1007/978-3-031-74657-4_8
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