Contemporary Marketing Solutions
Editor
- Roshan Panditharathna(University of Westminister)Denis Hyams-Ssekasi(University of Bolton)David Bamber(University of Central Lancashire)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Roshan Panditharathna & Denis Hyams-Ssekasi & David Bamber (ed.), 2025. "Contemporary Marketing Solutions," Springer Books, Springer, number 978-3-031-74657-4, March.
Handle: RePEc:spr:sprbok:978-3-031-74657-4
DOI: 10.1007/978-3-031-74657-4
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Book Chapters
The following chapters of this book are listed in IDEAS- Sanduni Perera & L. A. C. Sajeewanie & A. A. D. Gunarathna, 2025. "Factors Influencing TikTok Cosmetic Page Users’ Purchase Intention and Purchase Adoption: With Special Reference to Generation Z Consumers in the Western Province of Sri Lanka," Springer Books, in: Roshan Panditharathna & Denis Hyams-Ssekasi & David Bamber (ed.), Contemporary Marketing Solutions, chapter 1, pages 3-34, Springer.
- Prithwa Bhattacharya & Samuel Ayertey & Kenneth Appiah & Hassan Tariq & Roshan Panditharathna, 2025. "Acquiring Trust in the Digital Age: The Potential of Social Media to Boost Small and Medium-Sized Businesses’ Competitiveness," Springer Books, in: Roshan Panditharathna & Denis Hyams-Ssekasi & David Bamber (ed.), Contemporary Marketing Solutions, chapter 2, pages 35-53, Springer.
- T. D. Samarasinghe & Thilini C. Gamage, 2025. "Crafting a Winning Digital Marketing Strategy for Small and Medium-Sized Enterprises: Evidence from the Batik Industry in Sri Lanka," Springer Books, in: Roshan Panditharathna & Denis Hyams-Ssekasi & David Bamber (ed.), Contemporary Marketing Solutions, chapter 3, pages 55-78, Springer.
- Celestine Tawiah Bosso & William Kwesi Senayah & Frank Frimpong Opuni & Denis Hyams-Ssekasi, 2025. "When You Wear the Product, How Does It Project You? Assessing the Effectiveness of the Brand Equity Model for the GTP Brand in Ghana," Springer Books, in: Roshan Panditharathna & Denis Hyams-Ssekasi & David Bamber (ed.), Contemporary Marketing Solutions, chapter 4, pages 81-101, Springer.
- Waradana Vilasini Silva & M. S. H. Rathnasiri & Dulakith Jasingha & P. D. U. Fernando, 2025. "Understanding Customers’ Intention in Using Omnichannel: Assessing the Moderating Effect of Gender," Springer Books, in: Roshan Panditharathna & Denis Hyams-Ssekasi & David Bamber (ed.), Contemporary Marketing Solutions, chapter 5, pages 103-128, Springer.
- M. S. H. Rathnasiri & Pattiyage Rainy Chamika Perera & Waradana Vilasini Silva & Dulakith Jasingha & Narayanage Jayantha Dewasiri, 2025. "Investigating Consumers’ Purchase Intention Through the Lens of Extended Theory of Planned Behaviour: Omnichannel Retailing Perspective," Springer Books, in: Roshan Panditharathna & Denis Hyams-Ssekasi & David Bamber (ed.), Contemporary Marketing Solutions, chapter 6, pages 129-154, Springer.
- Luca Sabia & Robin Bell & David Bozward, 2025. "Built-in: How Entrepreneurs Use Their Personal Brands to Build Cognitive Social Capital to Foster the Venture Growth," Springer Books, in: Roshan Panditharathna & Denis Hyams-Ssekasi & David Bamber (ed.), Contemporary Marketing Solutions, chapter 7, pages 155-181, Springer.
- Ridmi Gajanayake & Lester Johnson & Chamila Perera & Hassan Kalantari Daronkola & Roshan Panditharathna, 2025. "What Drives Households to Install Solar as a Solution to Energy Demand: A Systematic Review and a Conceptual Model," Springer Books, in: Roshan Panditharathna & Denis Hyams-Ssekasi & David Bamber (ed.), Contemporary Marketing Solutions, chapter 8, pages 185-220, Springer.
- Prithwa Bhattacharya & Samuel Ayertey & Roshan Panditharathna & Maxwell Ayertey Banor, 2025. "Contributing to Environmental Sustainability Through Green Purchasing, Green Capabilities, and Triple Bottom Line Performance," Springer Books, in: Roshan Panditharathna & Denis Hyams-Ssekasi & David Bamber (ed.), Contemporary Marketing Solutions, chapter 9, pages 221-239, Springer.
- Maite Toquero-Iriarte & Maria Elena Aramendia-Muneta, 2025. "Products Made from Recycled Materials: Perceptions in the Fashion Industry and Risks Influence on Purchasing," Springer Books, in: Roshan Panditharathna & Denis Hyams-Ssekasi & David Bamber (ed.), Contemporary Marketing Solutions, chapter 10, pages 241-281, Springer.
- Samuel Ayertey & Taiwo Olajumoke & Becky Forbin & Roshan Panditharathna & Kenneth Appiah, 2025. "Value of Customer Co-created Engagements in Service Failure and Recovery," Springer Books, in: Roshan Panditharathna & Denis Hyams-Ssekasi & David Bamber (ed.), Contemporary Marketing Solutions, chapter 11, pages 285-302, Springer.
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