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Creativity and Marketing with New Technologies in Tourism and Hospitality

In: Contemporary Marketing Management for Tourism and Hospitality

Author

Listed:
  • Orhan Can Yılmazdoğan

    (Eskişehir Osmangazi University)

  • Cemile Ece

    (Eskişehir Osmangazi University)

  • Efnan Ezenel

    (Eskişehir Osmangazi University)

Abstract

Tourism is one of the many fields where creativity has been used, and it has been used from the past to the present in a variety of fields in an attempt to create innovative ways. Creativity and creative thinking have been incorporated into the marketing of the tourism business, especially for increasing market competitiveness and reaching customers (Sofronov, 2019). Technology development has increased the prominence of creative marketing techniques, and the emergence of the digital era has also resulted in adjustments to these strategies. Companies are employing novel digital marketing strategies and tools, particularly in the connection between social media and Internet-based applications, to reach new target markets and improve their market share (Mkwizu, 2019).

Suggested Citation

  • Orhan Can Yılmazdoğan & Cemile Ece & Efnan Ezenel, 2024. "Creativity and Marketing with New Technologies in Tourism and Hospitality," Springer Books, in: Nikolaos Stylos & Roya Rahimi & Peter Robinson (ed.), Contemporary Marketing Management for Tourism and Hospitality, chapter 6, pages 133-151, Springer.
  • Handle: RePEc:spr:sprchp:978-3-031-65049-9_6
    DOI: 10.1007/978-3-031-65049-9_6
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