Contemporary Marketing Management for Tourism and Hospitality
Editor
- Nikolaos Stylos(University of Bristol)Roya Rahimi(University of Wolverhampton)Peter Robinson(Leeds Beckett University)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Nikolaos Stylos & Roya Rahimi & Peter Robinson (ed.), 2024. "Contemporary Marketing Management for Tourism and Hospitality," Springer Books, Springer, number 978-3-031-65049-9, June.
Handle: RePEc:spr:sprbok:978-3-031-65049-9
DOI: 10.1007/978-3-031-65049-9
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Book Chapters
The following chapters of this book are listed in IDEAS- Nikolaos Stylos & Roya Rahimi & Peter Robinson, 2024. "Introduction: The Shift in Contemporary Service Marketing Management in Tourism and Hospitality," Springer Books, in: Nikolaos Stylos & Roya Rahimi & Peter Robinson (ed.), Contemporary Marketing Management for Tourism and Hospitality, chapter 1, pages 1-4, Springer.
- Zoe Charis Belenioti & Nikolaos Stylos & Chris A. Vassiliadis, 2024. "From Consumption to Prosumption: The Interplay of Digital Transformation, Prosumers and Post-tourism Experience Within Cultural Tourism," Springer Books, in: Nikolaos Stylos & Roya Rahimi & Peter Robinson (ed.), Contemporary Marketing Management for Tourism and Hospitality, chapter 2, pages 5-38, Springer.
- Imran Maqbool Khan, 2024. "Digital Marketing for the Hospitality and Tourism Industry in Industry 4.0," Springer Books, in: Nikolaos Stylos & Roya Rahimi & Peter Robinson (ed.), Contemporary Marketing Management for Tourism and Hospitality, chapter 3, pages 39-66, Springer.
- Albena Pergelova & Shelley Beck & Jeremy Zwiegelaar & Nikolaos Stylos, 2024. "Smart Technologies Use by SMEs in the Hospitality Industry: Implications for Customer Interactions and Organizational Resilience," Springer Books, in: Nikolaos Stylos & Roya Rahimi & Peter Robinson (ed.), Contemporary Marketing Management for Tourism and Hospitality, chapter 4, pages 67-97, Springer.
- Ellis Urquhart, 2024. "Hybrid Servicescapes in Tourism and Hospitality," Springer Books, in: Nikolaos Stylos & Roya Rahimi & Peter Robinson (ed.), Contemporary Marketing Management for Tourism and Hospitality, chapter 5, pages 99-132, Springer.
- Orhan Can Yılmazdoğan & Cemile Ece & Efnan Ezenel, 2024. "Creativity and Marketing with New Technologies in Tourism and Hospitality," Springer Books, in: Nikolaos Stylos & Roya Rahimi & Peter Robinson (ed.), Contemporary Marketing Management for Tourism and Hospitality, chapter 6, pages 133-151, Springer.
- Georgia Zouni & Ioannis Katsanakis & Christos Klintsaris, 2024. "Online Travel Behavior of Millennials Versus Gen Z: A Comparative Analysis," Springer Books, in: Nikolaos Stylos & Roya Rahimi & Peter Robinson (ed.), Contemporary Marketing Management for Tourism and Hospitality, chapter 7, pages 153-176, Springer.
- Eleonora Pantano & Daniele Scarpi & Mengyun Hu, 2024. "The Age of Tomorrow: Exploring Risk-Taking Styles in Travel Across Generations," Springer Books, in: Nikolaos Stylos & Roya Rahimi & Peter Robinson (ed.), Contemporary Marketing Management for Tourism and Hospitality, chapter 8, pages 177-204, Springer.
- Orhan Can Yılmazdoğan & Cemile Ece & Efnan Ezenel, 2024. "GenZers as Marketing Managers," Springer Books, in: Nikolaos Stylos & Roya Rahimi & Peter Robinson (ed.), Contemporary Marketing Management for Tourism and Hospitality, chapter 9, pages 205-225, Springer.
- Chang (Cherise) Li & Elizabeth Agyeiwaah, 2024. "Generation Z Perspective on Destination Image Restoration Through Dark Tourism," Springer Books, in: Nikolaos Stylos & Roya Rahimi & Peter Robinson (ed.), Contemporary Marketing Management for Tourism and Hospitality, chapter 10, pages 227-254, Springer.
- Alison Maton, 2024. "Responsible Tourism as a Vehicle to Achieving the SDGs," Springer Books, in: Nikolaos Stylos & Roya Rahimi & Peter Robinson (ed.), Contemporary Marketing Management for Tourism and Hospitality, chapter 11, pages 255-281, Springer.
- Sofia Gkarane & Chris A. Vassiliadis, 2024. "Exploring Underwater Tourism in EU-Mediterranean Coastal Areas for Sustainable Development," Springer Books, in: Nikolaos Stylos & Roya Rahimi & Peter Robinson (ed.), Contemporary Marketing Management for Tourism and Hospitality, chapter 12, pages 283-310, Springer.
- Nina Balan & Stefania Escobar, 2024. "Proximity Tourism as a Sustainable and Resilient Strategy: Building Back Better for Local Communities and Destinations," Springer Books, in: Nikolaos Stylos & Roya Rahimi & Peter Robinson (ed.), Contemporary Marketing Management for Tourism and Hospitality, chapter 13, pages 311-334, Springer.
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