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Key Points of This Book

In: Sensory Marketing in Retail

Author

Listed:
  • Arto Lindblom

    (Aalto University)

Abstract

This chapter summarises the key insights of the book. One of the main messages of this book is that as consumers we are exposed to a large number of different cues whenever we go shopping. The chapter divides cues into explicit and implicit cues as well as into strategic and tactical cues. The chapter demonstrates how the effects of cues alone or in combination tend to proceed through our consciousness as sensory observations and their interpretations, potentially evoking some emotional states or shaping, for example, our mental images or attitudes that may or may not influence our actual behaviour. The chapter also points out that the effects of cues can bypass our conscious information processing, letting the cues affect our behaviour on the unconscious level.

Suggested Citation

  • Arto Lindblom, 2023. "Key Points of This Book," Springer Books, in: Sensory Marketing in Retail, chapter 0, pages 179-198, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-47515-3_7
    DOI: 10.1007/978-3-031-47515-3_7
    as

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