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The Goal and Scope of This Book

In: Sensory Marketing in Retail

Author

Listed:
  • Arto Lindblom

    (Aalto University)

Abstract

This chapter introduces the goal and scope of the book and describes how the book delves into the world of sensory marketing in a physical retail setting while aiming to offer a comprehensive and coherent view of various sensory cues and their capacity to drive our behaviour. Cues are sensory stimuli that can vary along a wide array of features and can affect us in multiple ways. The chapter emphasises that most of the cues in a retail store are nearly invisible and difficult to spot by consumers. The chapter also briefly discusses the line between acceptable and unacceptable influencing.

Suggested Citation

  • Arto Lindblom, 2023. "The Goal and Scope of This Book," Springer Books, in: Sensory Marketing in Retail, chapter 0, pages 27-41, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-47515-3_3
    DOI: 10.1007/978-3-031-47515-3_3
    as

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