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Online Shopping Preferences in Mass Customization: A Comparison Between 2008 and 2021

In: Mass Customization and Customer Centricity

Author

Listed:
  • Paolo Coletti

    (Faculty of Economics and Management, Free University of Bozen-Bolzano)

  • Thomas Aichner

    (South Tyrol Business School)

  • Abdel Monim Shaltoni

    (College of Business, Alfaisal University)

Abstract

This is a comparative study about customers’ online shopping preferences when purchasing customizable products using online sales configurators. By comparing data about European customers from 2008 (n = 561) to 2021 (n = 743), it was possible to identify several unexpected developments in customers’ behavioral intentions and perceptions. Among others, the researchers investigated the effects of age, shipping time, and product category. The findings were then used to formulate recommendations for companies and startups offering mass customized products.

Suggested Citation

  • Paolo Coletti & Thomas Aichner & Abdel Monim Shaltoni, 2023. "Online Shopping Preferences in Mass Customization: A Comparison Between 2008 and 2021," Springer Books, in: Thomas Aichner & Fabrizio Salvador (ed.), Mass Customization and Customer Centricity, pages 151-177, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-09782-9_6
    DOI: 10.1007/978-3-031-09782-9_6
    as

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